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Search Engine Optimisation

Posted in Site Articles

If you hope to bring traffic, increase engagement and earn more leads on your website, then you need to make sure that your site's SEO is up to scratch.

SEO - search engine optimisation - is the entire process of making your site rank higher on search engines. So if you find yourself sitting on page 2 of Google, for example, SEO can help move you to page 1.
Why does a good search engine ranking matter?

Only around 6 to 10 per cent of users will go past the first page of Google. Sitting at the top of page 1 of Google will earn you 20 times more traffic than if you sit at the the top of page 2.

Even sitting in the number 2 position on page 1 will earn you a significantly smaller click-through rate than the top position. (Number 1 = 36.4% CTR vs Number 2 = 12.5% CTR.) Suffice to say, you want to be as close to the top as possible to get results. To do this, there are three simple steps you can take to improve your SEO.

1. Keywords

Whenever you're searching for something on Google you're inputting keywords. So take a moment to think about what keywords you think best describe your business. How would someone search for you or a subject your business can help them with?

Once you know these, it's all about strategically placing these keywords within the copy of your website's pages, anchor text, meta keywords, meta descriptions, tags, etc.

We'll ensure that your pages are optimised with your chosen keywords to maximise your ranking.
2. Quality content

Quality content is becoming more and more important among search engines with Google leading the way. Websites with valuable content are now being rewarded in their rankings because they're keeping their site fresh and earning quality traffic because of it.

One of the best ways to create quality content and keep your website dynamic is to incorporate a blog. Here you can write about news relevant to your industry, offer educational content, inspire discussion and continue to implement more keywords into your site.

We can create your own blog which can be updated whenever you like.

3. Inbound links

Quality content also works in conjunction with the third step - Inbound links. These are links where other websites or people include a link back to a page of your website. The value of this is that having any page of your website linked to from an external source builds your website's authority. One great way of earning inbound links is through providing the aforementioned quality content on your site.

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